Analytics Information is not Reliable – “not provided”

We know for some time that Google started hiding much of their organic search data from monitoring applications. When we come to see the keywords that originated the searches we see “not provided” most of the time. There is nothing new here, but lately it has become so extreme that Google Analytics information regarding organic search is completely useless.

Here is a quick example:

analyticsSucks

 

As you can see, 99% of our searches are not provided.

Thus, I strongly suggest on not using Google Analytics integration in sheerseo. If you can, choose the Google search console (formerly Google Webmaster Tools) instead.

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John
6 years ago

Haha they’re so sneaky, I usually use metrics and tools to get a rough guide but some tools don’t even offer that

Nancy Misra
3 years ago

great post. I really use metrics and other tools. keep posting

Karen Ratte
1 year ago

Is GA4 the same then? I use it for Clicks and impressions on my local ads mostly. I’ll check out Search Console, but I doubt if it will give me what I need. For Keywords, I use Sheer SEO. 🙂

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