Estimate Keywords' Traffic Potential
In the advanced and professional accounts, we are using data from Google Keyword Tool.
It allows us to embed information regarding the potential of each keyword.
We can estimate the monthly search volume and the average click cost cost for this keyword in Google.
Here is how it looks like with the extra columns based on the data mentioned above:
The "Search Volume" column indicates the total amount of searches done for this keyword. This information helps indicate the potential of the specific keyword.
The "Avg. CPC" column indicates the cost it would have to get clicks from that keyword from paid advertisement in Google.
This shows the competitiveness of the keyword.
The "Estimated Clicks" column shows an estimate of the current visits you should get from the keyword based on the rank and the monthly search volume.
Another cool thing we can do with this data is to show the summarized estimated traffic you get from all natural search.
Here is how the summary screen looks like when we use the information from Google Keyword Tool:
Notice that the two top graphs, which show the estimated total clicks the website receives from organic search and the value it would cost to receive this traffic from paid search.
