{"id":1150,"date":"2020-03-31T15:13:38","date_gmt":"2020-03-31T15:13:38","guid":{"rendered":"https:\/\/www.sheerseo.com\/blog\/?p=1150"},"modified":"2020-03-31T15:13:40","modified_gmt":"2020-03-31T15:13:40","slug":"organic-research","status":"publish","type":"post","link":"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/","title":{"rendered":"Organic Research"},"content":{"rendered":"\n<p>We have just launched a new feature, the organic research.<\/p>\n\n\n\n<p>It shows you information about your ranked keywords and your main competitors.<\/p>\n\n\n\n<p>Currently only supported for US, UK and Netherlands. More countries will come soon.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a07e1f78d3b6\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a07e1f78d3b6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Who_Needs_It\" title=\"Who Needs It\">Who Needs It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Organic_Research_Summary\" title=\"Organic Research Summary\">Organic Research Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Ranked_Keywords\" title=\"Ranked Keywords\">Ranked Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Organic_Research_Graphs\" title=\"Organic Research Graphs\">Organic Research Graphs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Competitors_Table\" title=\"Competitors Table\">Competitors Table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Shared_Ranked_Keywords\" title=\"Shared Ranked Keywords\">Shared Ranked Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.sheerseo.com\/blog\/organic-research\/1150\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Who_Needs_It\"><\/span>Who Needs It<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Always nice to see where you stand in the rankings.<\/p>\n\n\n\n<p>We show you a top level analysis of your rankings. How many of them did we find, the estimated traffic they produce and their total CPC value.<\/p>\n\n\n\n<p>Also, a list of the keywords you rank for and your main competitors. Those are the competitors for organic search.<\/p>\n\n\n\n<p>Here is a quick look at what this feature has to offer.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Organic_Research_Summary\"><\/span>Organic Research Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"390\" src=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-1024x390.png\" alt=\"\" class=\"wp-image-1151\" srcset=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-1024x390.png 1024w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-300x114.png 300w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-768x292.png 768w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>First, you can find the organic research screen right under the Site Audit in the left menu.<\/p>\n\n\n\n<p>On the top of the screen, there are 3 metrics that show:<\/p>\n\n\n\n<ul><li><strong>How many keywords your site is ranked for<\/strong><br>We check up to position 100. We only check for keywords that have any search volume, meaning that they produce at least 10 search a month on Google. <\/li><li><strong>Total estimated traffic they produce<\/strong> <br>This is only for the keywords in our data base. This is a calculation based on the position and the search volume for the keyword.<\/li><li><strong>Total CPC Value<\/strong><br>The CPC value represents the cost it would be for you to pay in Google Adwords for those organic clicks.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ranked_Keywords\"><\/span>Ranked Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"873\" height=\"780\" src=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/ranked-keywords.png\" alt=\"\" class=\"wp-image-1152\" srcset=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/ranked-keywords.png 873w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/ranked-keywords-300x268.png 300w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/ranked-keywords-768x686.png 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<p>As you can see above, here we list the ranked keywords we found for your site and show you key information regarding each keyword.<\/p>\n\n\n\n<p>The information per keyword includes:<\/p>\n\n\n\n<ul><li>Search volume &#8211; the amount of search done for this keywords a month according to Google Keyword Planner.<\/li><li>CPC &#8211; The cost it would have per click for this keyword in Google Adwords.<\/li><li>Keyword Difficulty &#8211; a number between 0 and 100 that represents how hard it would be to rank in the first page for this keyword.<\/li><li>Rank &#8211; your site&#8217;s rank for this keyword. This figure is true for the time we collected this keyword. That might be a few months ago.<\/li><li>Estimated clicks &#8211; an estimation of the amount of people clicking your url in Google search results.<\/li><\/ul>\n\n\n\n<p>Notice that we have useful filters to filter down the data to your needs.<\/p>\n\n\n\n<p>We also have convenient buttons at the bottom to allow you to add those keywords to your tracking and optimization targets.<\/p>\n\n\n\n<p>And, of course, you can export this data to Excel.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Organic_Research_Graphs\"><\/span>Organic Research Graphs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"903\" height=\"282\" src=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-graphs.png\" alt=\"\" class=\"wp-image-1153\" srcset=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-graphs.png 903w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-graphs-300x94.png 300w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/organic-research-graphs-768x240.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><figcaption>Organic research graphs<\/figcaption><\/figure>\n\n\n\n<p>Here we show you the distribution of your ranked keywords and a diagram showing your your main competitors in terms of shared keywords.<\/p>\n\n\n\n<p>You can change the competition graph by selecting competitors in the lower table.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Competitors_Table\"><\/span>Competitors Table<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"913\" height=\"665\" src=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/competitorsTable.png\" alt=\"\" class=\"wp-image-1154\" srcset=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/competitorsTable.png 913w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/competitorsTable-300x219.png 300w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/competitorsTable-768x559.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption>Organic research competitors table<\/figcaption><\/figure>\n\n\n\n<p>You can view your main competitors in the competitors table.<\/p>\n\n\n\n<p>For each competitor, you can see how many shared ranked organic keywords you have, the total ranked keywords the competitor has and the percent of keywords shared between you and the competitor.<\/p>\n\n\n\n<p>If you select a competitor by clicking on it&#8217;s row in the table, it will change the competition graph mentioned above and it will also update the lower table with shared ranked keywords between you and the selected competitor.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Shared_Ranked_Keywords\"><\/span>Shared Ranked Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"898\" height=\"417\" src=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/sharedRankedKeywords.png\" alt=\"\" class=\"wp-image-1155\" srcset=\"https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/sharedRankedKeywords.png 898w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/sharedRankedKeywords-300x139.png 300w, https:\/\/www.sheerseo.com\/blog\/wp-content\/uploads\/2020\/03\/sharedRankedKeywords-768x357.png 768w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><figcaption>Shared Ranked Keywords<\/figcaption><\/figure>\n\n\n\n<p>Once you pick one of the competitors in the competitors table it will cause the shared ranked keywords (lowest table on the screen) to fill with the shared keywords between your site and the competitor website.<\/p>\n\n\n\n<p>Each keywords shows the search volume, both your site and the competitor&#8217;s ranks in Google, and finally the keyword difficulty of the keyword.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hope you find this new feature helpful.<\/p>\n\n\n\n<p>If you have any ideas or thoughts, please let me know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An overview of our new feature, organic research. 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