Just moved our site to https.
The trend is to use https for all pages in websites, even ones that don’t handle any private/sensitive information. So, we moved all our pages to https. Up until now, only our ordering pages were secured. Google are pushing this, because their officials say they give more credit to secured sites. Also, chrome displays “not secure” on the URL bar, for pages that are not secured. So, there is definitely a strong push from Google towards using only https.
White label sites still operate on http since our certificate will not work for them. In the future, we will allow certain white label sites to work with https if they inform us their site’s certificate is valid for the sub domain used for the white label version of sheerseo.com.