Google local pack results are very important to websites who target local market (vs websites who target nationwide market).
They look like this:
And usually they will appear at the top of the first page of results, which makes them highly clickable. They also have a lot more critical info like image, address and phone, which makes them even more clickable. Even better, that result could easily translate to a phone call or a visit to the store, so who cares about visiting the website in this case. So, no way we would be able to ignore such results when checking for Google rankings of a website.
For some time, SheerSEO is grabbing those results, and presenting them as the rank for a keyword. So, if for example, a site is ranked #1 for a keyword in the local pack results, we would show it as #1. Even though it isn’t ranked there for the regular results.
But, up until now, we didn’t differentiate if the rank is coming from local pack results or normal results. Now we do! So, here it how it looks like:
As you can see above, the first 4 keywords are marked as local pack results (see the icon next to the rank). Keywords 5-7 are not local pack results. Those are regular rankings.
Founder & CEO of SheerSEO