Tracking Search Features

Google Search Features are becoming very critical to SEO these days. Google has managed to divert more than half of the visitors to the search results to non organic results. See our search features post if you want to learn more about search features.

So, it is time for us to help our users track search features. We need to both show what the search features that Google have per each keyword and the presence of the website in any of the features.

Here is what we ended up with:

Search Features

As you can see above, we got a new column in rankings screen, called “SERP Features”. To see what each icon stands for, just hover the mouse over it and you’ll see a tip about it.
The serps features icons are also present in the rank column. There, they mean that the site tracked.

Let’s go through two examples from the image above, taken from an account that tracks our own site, sheerseo.com:

  1. For “automatic seo software”, Google has in the search results “people also ask” section and site links. Our site, ranks first, and has site links.
  2. For “page rank SEO software”, Google has “people also ask”, “Feature Snippet” and site links. sheerseo.com, is ranked first and has site links and show on the “Feature Snippet”. Here is how it looks like:

    You can see how powerful the feature snippet is. It shows above the organic results!

We also added the ability to filter by search feature:

You can select to filter the results by each of the search features, either by its’ presence in the search results, or by its’ presence for the domain you are tracking.

Hope you like it. If you have any comments, please let us know.

Eyal Aldema
Founder & CEO of SheerSEO

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