This screen shows you summarized data, collected from several indicators within the site. This screen is meant to serve as a simple way to measure the progress achieved in SEO for your site.
Total Monthly Estimated Clicks
Shows you the total estimated clicks you get from search engines each week. This data is based on the keywords' monthly volume and their rankings in the search engines.
Total Daily Estimated CPC Value
Shows you the total estimated value of your organic traffic if you were to get this traffic using Google Adwords. CPC (cost per click) allows you see the competitiveness of your keywords. This data is based on the monthly estimated clicks and their average cost per click on Google Adwords.
# Keywords in Google First Page
Shows you the amount of keywords in Google first page each week.