I want to introduce a new feature, which is aimed to help in our on page SEO efforts. It is an advanced way to analyze how well our page is optimized for a certain keyword.
So first, let’s explain the logic behind this. We want to optimize the content of a page for a certain keyword. First thing we would do is make sure that our keyword is present in the page. If we want to be more precise about that, we would analyze the keyword density, or even better, make sure the relative weight of that keyword within the page makes sense, which means that the keyword has enough volume, taking into consideration the html tags the keyword is present in. For more info about that, see here: http://www.sheerseo.com/blog/improved-keyword-density/152/
Now, that is a nice start, but Google are probably more advanced than just counting the keywords as part of their content analysis. We should expect them to look for more keywords within the page that are related to that target keyword. As an example, think about “seo software” as a keyword. Google (and the other search engines) would probably want your page to cover not just “seo software”, but also have related keywords like “download”, “free seo software”, “seo tools”, “rank tracking”, etc. It really makes a lot of sense to do that. Otherwise, a page that has content about adult sex and “seo software” at 6% density would be counted as related to “seo software”.
OK, so what we need is to make sure that our page covers most of the relevant keywords. But, we don’t really know what those keywords are, right?!
So, our approach would be to compare your page to the leading results in Google for that keyword. They must be doing something right to get to the first page. The comparison highlights keywords we are not using enough in our page.
Here is one example of what we can show:
So, you see that we don’t have “search engine optimization” in our page, but 6 out of 10 of the leading results have that. The average keyword density for it is 0.37%, while ours is 0. On the leading results that have this keyword, it is used in the HTML tags: title, H2, H3-H6, meta keywords (in the head section), description, …
If we want to dive in and see exactly how this keyword is used in those pages, we can press the “more info” link, and see this:
Here we see exactly how it is used in each page and what the rank of that page is within these results.
This new feature is available in all packages, but has different limitations. In the basic accounts (not advanced or professional) it is only there so you can taste it…
For agency packages, only the agency user can see this screen.
Please let me know what you think of it.